非同凡响 不止艺术 国际高端艺术家电gorenje 2023品牌发布会亮相设计上海

2023年6月8日，凭借艺术与家电的完美融合，受到全球精英消费者青睐的国际高端艺术家电领导品牌gorenje，在上海苏宁宝丽嘉酒店隆重开展品牌发布会。品牌方邀请斯洛文尼亚共和国驻华大使苏岚女士到活动现场，诉说斯洛文尼亚自然美学，一起见证gorenje品牌发展，启迪品质生活美好。

On June 8, 2023, with the perfect integration of design, art and home appliances, GORENJE the international leading brand of high-end home appliances favored by elite consumers around the world, launched a grand brand press conference in Bellagio by MGM Shanghai. The brand invited the Ambassador of Slovenia in Beijing H.E. Ms. Alenka Suhadolnik to the event site to talk about Slovenia's Aesthetics of nature, witness the development of gorenje brand, and enlighten the quality of Chinese’s life.

gorenje国际高端艺术家电领导品牌
GORENJE, a leading international high-end home appliance collection brand

gorenje品牌自2019年进入中国市场，通过不断发展和创新，凭借国际高端艺术家电领导品牌打开了中国高端家电的市场，在市场份额和网络渠道的增长数量方面发展迅猛。随着消费者的审美升级，实用不再是评判家电的唯一标准，艺术性与实用性并存“内外兼修”的家电才能俘获消费者的内心。

The GORENJE brand has entered the Chinese market since 2019. Through continuous development and innovation, it has opened up the market for high-end home appliances in China with the leadership of international high-end designed home appliance collection brands, and has developed rapidly in terms of market share and network channel growth. With the upgrading of consumers' aesthetics, practicality is no longer the only criterion for judging household appliances. Only home appliance collection that combining artistry and practicality can capture consumers' hearts.

艺术家电gorenje×设计上海2023
GORENJE, the designed home appliance × Design Shanghai 2023

2023年6月9日， gorenje亮相“设计上海”2023，源自斯洛文尼亚的自然美学，启迪无限艺术生活美好。国际知名的艺术家王小慧教授莅临gorenje嘉宾说，阐述自己对艺术家电的见解。王小慧女士涉及摄影、雕塑、设计和媒体等多项艺术创作领域，也以作家身份享誉文坛,艺术作品在国内外屡获大奖。此次出席嘉宾说，与gorenje中国区营销总经理李伟先生共同探讨艺术家电的魅力与未来发展趋势。

gorenje appeared in "Design Shanghai" on June 8-11th in 2023. gorenje, which originated from Slovenia's Aesthetics of nature and inspired infinite artistic life. Professor Xiao Hui Wang, an interdisciplinary Artist(Shanghai/Munich)，Architect，Writer, the founder of Wangxiaohui Art Museum, came to gorenje and explained her views on household appliances. Prof. Xiao Hui Wang is involved in many artistic creation fields such as photography, sculpture, design and media. She is also famous as a writer in the literary world. Her artistic works have won many awards at home and abroad. The attending guests said that they will discuss the charm and future development trends of home appliances with Mr. Wei Li, the Trade-Marketing General Manager of gorenje China.

嘉宾说现场，gorenje的联名设计师Philippe Starck先生也通过视频的方式，分享自己对于gorenje by Starck产品的艺术设计理念。gorenje by Starck艺术家电套系已经在全球范围内引领了套系风尚，在全球处于先驱地位，gorenje也有信心开创更好的前沿艺术家电风潮。

Mr. Philippe Starck, the co-designer of gorenje, also shared his artistic design philosophy for gorenje by Starck products through video on the site of the presentation zone in Design Shanghai. gorenje by Starck has led the trend of art matching globally and is in a pioneering position globally. gorenje is also confident in creating a better trend of cutting-edge design matching.

gorenje x“设计上海”  艺术赋能家电
GORENJE and "Design Shanghai" | Design Empowered Home Appliances 

gorenje x“设计上海”带来了感性与理性间，意想不到的奇妙碰撞。关于艺术每个人都有其独特的见解，而关于家，这一块属于美好生活向往空间的代名词，它有着生活气息，是美好生活的载体，我们可以凭借自己的灵感逻辑，像gorenje by Starck一样，塑造具有设计感和使用价值的艺术生活。

GORENJE activities in "Design Shanghai" brought an unexpected and wonderful collision between sensibility and rationality. Everyone has their own unique insights into design, and regarding home, which is synonymous with the yearning space for a better life, it has a sense of life and is the carrier of a better life. With our own inspiration logic, like gorenje by Starck, we can shape an artistic life with a sense of design and practical value.